On November 19th, 1863, the great American president, Abraham Lincoln, stood before a group of citizens assembled in a small, southern Pennsylvania field.
With his country deeply entrenched in the brutal and bloody Civil War, Lincoln gazed out at the traumatized, war-torn faces gathered before him and delivered a brief statement composed of no more than 300 words.
Clocking in at just under three minutes in length, Lincoln’s remarks paled in comparison to the two-hour, 13,700 word oration completed just minutes before by Edward Everett, a well-known and highly regarded politician of the times.
Chances are, unless you’re a student of American history, you’ve not heard of Edward Everett before this moment. Nor do you have a clue about the content of his speech that day.
However, you’d be hard pressed to find a single American citizen who’s never heard of Abraham Lincoln or this brief, but historic speech, which he delivered at the dedication of the Soldiers’ National Cemetery in Gettysburg, Pennsylvania.
Despite it’s brevity, Lincoln’s Gettysburg Address is regarded as one of the most famous speeches in American history. His words not only helped to re-unite a nation ripped apart by civil war, but they also now serve as a cornerstone of American government and democracy.
“Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal … that this nation, under God, shall have a new birth of freedom, and that government: of the people, by the people, for the people, shall not perish from the earth.”
As for the two-hour long speech of Edward Everett, although originally intended to be the actual “Gettysburg Address,” it seems his words merely drifted away on the gentle breeze of that cool, November day. Irony aside, when you imagine the amount of work likely needed to compose and prepare for a lengthy presentation like Everett’s, the inequity is palpable.
Still, there are lessons to be learned here. How is it that one person can work for hours, days or weeks on a project and achieve little impact, while another can – seemingly – invest a fraction of the effort and produce results that change the course of history? Here’s how Abe did it.
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